Flux is a newly founded distributed social network created by Viacom and Social Project.
The idea is that publishers can use flux in their sites to bring social networking communities together.
For example. Flux launched their ‘fshare’ platform. FShare which adds videos from sites to other sites using friends and news streams.
According to Flux, "fShare allows visitors to distribute your content to popular web locations like MySpace, FaceBook, Friendster, blogger and other flux-powered communities."
I see fShare being the first in a few platforms served up by flux, look out, there is some fun stuff on the way.