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I’m interested in some thoughts on this one here.
Kettering University in Michigan has published a bunch of "Stick Man" videos to promote their University.

They’re animated, fun, informal and casual, they’re rather funny too.

Now, Kettering has been ranked in US News and World Report as "the #1 University in the nation for Industrial and Manufacturing Engineering" in its annual "America’s Best Colleges Guide for 2008" and they’re using cartoons to promote?!

I actually think it’s a great idea. I really like the videos – they’re my kind of humor I guess.
It’s a new way to present mechanical engineering I suppose.

While he idea is wonderful, can something like this be too casual? What if an Ivy League University started promoting like this? Would you think less of them? I’d like to see an Oxford or Cambridge version.

Where do you think the line is? are there certain places that simply shouldn’t use new media and animations to promote? Is there a time and a place where everyone can use it?

Is it a case of some alternative, imaginary thinking?

While you’re thinking on that check out one of my favorites (below) and the US News Best Colleges mention.





Author: Andy