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BOISE, Idaho, March 25, 2009 — Think only well-connected
celebrities or veteran entrepreneurs can successfully create
their own product lines? Think again: Today’s unveiling of ( has
shattered the barriers that until now kept aspiring
designers from launching their own fashion, fragrance,
cosmetic, gift, sports gear or fine food lines.

It couldn’t have happened at a better time. As the economy
continues to spiral downward, Americans are searching for
ways to be proactive and take charge of their futures — and is providing the tools to help
visionaries and budding entrepreneurs do just that.
At, users find everything they need to
create and launch their own products. From product design
and manufacturing to business plans and marketing, each step
from concept to completion is part of a customized,
comprehensive plan that stays close to the designer’s
fingertips via the Launch Your Line Dashboard. Membership is
free to entrepreneurs.

“ provides a way for people with ideas and
dreams for product lines to bring those dreams to market,”
stated founder Ruben Navarrete. “The
economy may be down, but now is the time to establish a
business and build buzz and name recognition. When people
really start spending money again, your product line will
already be on their minds.”

Via the Launch Your Line Dashboard, members can create
business entities, order graphic design services, build Web
sites and product prototypes, locate manufacturers, design
packaging and find buyers for their products. Knowing it is
difficult for industry newcomers to find service providers, has customized its Dashboard to suggest
the right suppliers and manufacturers for each member’s

From there, enables members to post their
needs via projects; engineers, manufacturers, graphic
designers, Web designers, distributors and other relevant
service providers from around the globe can then bid on
those projects. As a result, members
secure the best price for the services they need, without
the hassle of calling hundreds of manufacturers and other
service providers only to find out they can’t accommodate
the members’ needs.

In addition to the services provides, the
site offers articles on various subjects relevant to
creating and launching a product line.
members also receive their own page on the site’s LYL
Marketplace; the company encourages members to update their
sites throughout the process to keep their customers’ and
retail buyers’ interest piqued.

“ is free to join, and we provide all the
tools and information entrepreneurs need to make their
product lines successful,” said Navarrete. “We encourage
people to see how far they can take their ideas with”




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