There are four main things you need to answer in your press release. They are the who, what, where, when and why. But you need to do it in such a way that you don’t sound like an advertising billboard.
This is where many marketers get into trouble. Even if they get their press release through, they are likely to be ignored by the end destinations which are usually media outlets looking for stuff of a news nature.
Portal Feeder 3
One of the tips we pass on at Portal Feeder 3 is to write your press release almost in the manner of an article for directory submission. Here’s a list of some of the things you don’t want to do:
- Don’t make your press release sound like an advertisement.
- Never write a press release just to mention an opening or a launch. They are a dime a dozen and these type of press releases will usually get turfed.
- Always avoid hype and don’t fill it with fluff.
- Avoid exaggerations and over the top claims. The Journalism profession is one of skepticism. I know because I’ve spent my career working in news rooms around the world.
- Avoid too many exclamation marks.
So what does a press release include?
–> Get straight to the point.
–> Lead with your main point. It’s the hook to attract enough attention to get the media to want to use your press release.
–> Your press release should only focus on the features but in a toned down manner. Never try to sell. Ask yourself “why anyone else would want to read my press release?” Put yourself in the Journalists or reader’s shoes and decide if your release is interesting enough to share with the world.
–> Always try and use real life points that will illustrate how you or your service solved a problem. Never exaggerate.
–> If you have a home business opportunity relate, it to the frail economy. Mention the problem and then why you have the solution. Mention benefits.
–> Your language should be plain. Avoid using unnatural language.There is certain language which may be appropriate in a particular niche but remember, you want your press release to touch the general population.
–> The press release should end with a short spiel about your company, site, product, history etc.
Portal Feeder 3.0 will be re-opening the doors shortly and if you want to be kept in the loop about when it re-opens and what you need to do then get on the Portal Feeder Reviews notification list and look out for more great tips like the one above.
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