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Author: lily kudrow

For media, there are two primary use cases for RSS :

  • promotion of new content – the former is a means for promoting new content through RSS client applications, widgets, iPhone apps, purpose specific apps, etc.
  • content merchandising.

But, Twitter is killing this use case for RSS.

Something interesting happened along the way, Twitter achieved critical mass and bloggers and mainstream media alike adopted it to promote content. Every post I write is automatically tweeted out with the post title and link to source, not unlike what other sites do, and over the last year I have noticed a steady increase in referral traffic fromTwitter as my followers grew and links to my posts were clicked on… in essence people are following me much like they subscribe to my RSS feed.

Today I use the much improved Twitter search function to find profiles for the publications I like to read, following them and getting their content via links in tweets.

One of the most packed presentations at the Web 2.0 Expo in San Francisco Wednesday was about how businesses should – and shouldn’t – go about using micro-blogging service Twitter.

If I were to make a prediction it would be that publishers increasingly find primary utility for RSS in the backoffice while de-empathizing RSS for audience acquisition, in the process embracing Twitter as a mechanism for engaging an audience and promoting content at the same time.

I think the main difference between RSS and Twitter is that RSS is really a technology that drives a user experience while Twitter (to a certain extent) embodies that user experience.

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