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The Riiflex(TM) dumbbells will be initially sold in pairs
with preorder pricing set to $34.95 per set of two, 2-pound
weights and $39.95 per set of two, 4-pound weights. The
2-pound (1 Kilo) sets are scheduled to begin shipping summer
2009 with preorders being priority filled on a first-come
first-serve basis. Announcements regarding the shipping
dates of the 4-pound (2 Kilo) units are forthcoming.
Company founder and creator of the Riiflex(TM) Paul Holcomb
stated, "We wanted to develop a product line of quality
fitness gear that can extend the functionality of the
growing number of fitness titles for the Wii(TM) and Wii
Fit(TM). We believe the Wii Fit(TM) is tapping into a large
market demand to make gym time feel more like play time. We
are dedicated to develop products that help people meet
Within 48 hours of revealing an early stage prototype to a
handful of sources earlier this year, the product concept
was featured on major gadget blogs and within a week was
picked up by hundreds more nationally and internationally,
creating an early demand for the product. Since then, the
Riiflex(TM) has undergone an intense design and engineering
process to ensure the final product reflects the highest
standards of durability, safety and functionality.
"The Riiflex(TM) product was created to provide additional
resistance for exercise games on the Wii(TM) console and is
not recommended for all games. We have been in contact with
game developers and look forward to future announcements
regarding game titles," said Holcomb.
The product was designed as a traditional alternative for
resistance bands. "Resistance bands can be convenient but
they have their limitations. They typically require use of
another body part to provide resistance and do not provide
added weight needed for lower body exercises like lunges,"
stated Holcomb. "As more Wii(TM) fitness games are released
that track controller movement, we feel that the Riiflex(TM)
product will become a vital part of people’s in-home fitness
on the Wii(TM)."
Power Play Corp’s mission is to develop a family of products
that make exercising and maintaining a healthy lifestyle
feel more like entertainment and less like work. The company
is comprised of award-winning product designers, engineers,
and professionals who are dedicated to developing products
that are as innovative in function as they are in form.
Power Play Corporation is based in Atlanta, Georgia. Find
out more about Riiflex at http://www.riiflex.com.
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