LONDON, May 28, 2009 — TwitterJobSearch
.
search engine, has evolved its offering to include an
In-Stream Ads service. The range of solutions from
TwitterJobSearch and selected partners provide companies
with a simple, cost-effective way to manage their social
recruitment efforts. As the real-time search market heats up
this year, TwitterJobSearch’s vertical search solution will
set the standard for how businesses can be built around
aggregating, indexing and contextualizing social media
content.
Organizations partnering with TwitterJobSearch include TMP
Worldwide, Incisive Media, Euro RSCG Riley, Barkers, Michael
K Howard, TweetMyJOBS and Avature. This growing network,
which also includes over 300 job board properties, ensures
that businesses can access a comprehensive suite of services
that suit their existing resources and capabilities.
Companies looking to recruit can now automatically
incorporate optimized placement on
.
or local print and digital activities, as well as take
advantage of fully managed programs that deliver a
complete social media recruitment solution.
"We’re tracking organizations in more than 17 countries that
are already using social media sites like Twitter in their
recruitment efforts," commented Bill Fischer, Co-founder of
TwitterJobSearch. "Social media, paired with contextual
intelligence and the right meta-data, is the future of
classified advertising and we’re building out a network of
top-tier partners in recruitment advertising and process
management to collaborate on a turn-key managed service for
companies."
TwitterJobSearch is now working with companies in Europe,
the USA, Brazil and Australia to ensure their social media
recruitment activity fits the Twitter dynamic and creates
impact and interaction with the new audiences reachable via
this channel. "It is only very recently that Twitter has
gained momentum and achieved a mass of users and content
that now potentially provides a very powerful communications
platform for companies," commented Dave Coombs, Head of
Online Media, UK and Ireland at TMP Worldwide UK. "Twitter
and TwitterJobSearch represent an incredibly powerful way
for candidates and companies to open up a dialogue and find
and keep exciting new talent."
Avature, the leading provider of innovative Enterprise 2.0
Human Capital Management solutions, has included
TwitterJobSearch’s In-Stream Ads into its managed service
offering. Brand profiles are created and optimized for
maximum pull-through, while opportunities are also added to
the most relevant Twitter job feeds and enhanced on
.
relevant search results. "During the downturn, any
recruitment activity clearly needs to achieve maximum
results for minimum outlay," added Mike Johnson, Sales
Director of Avature. "Incorporating TwitterJobSearch’s new
In-Stream Ads service into our clients’ existing resourcing
programs ensures we can help them reach deep into this
important new channel in a creative, cost-effective manner."
The new offering delivers:
— Automation of the entire Twitter recruitment process
— Brand management solutions for corporate Twitter
accounts
— Cross-media advertising and sponsorship packages
— Increased traffic to corporate careers websites
— Click-through analytics for monitoring effectiveness
— Extended reach and visibility throughout the Twitter
network
— Enhanced listings on .
— Accelerated acquisition of followers to corporate
Twitter accounts
— Best-practice methodology that ensures job posts are
indexed on all relevant search engines
In-Stream Ads are selected by clients from those picked up
by TwitterJobSearch due to being posted onto Twitter, and
premium placement on .
purchased on a competitive CPC basis, priced on volume and
category popularity. TwitterJobSearch’s relevancy algorithms
then identify whether an advert is relevant to the search
query entered by a job-seeker. Only if it is deemed suitable
will the vacancy be optimized and positioned at the top of
the search results page, against a black background to draw
the eye. Visitors can then click straight through to the job
posting on the employer’s website, select to follow the
profile from their own Twitter account, or see the original
message on the Twitter website.
Just as Google has leveled the search engine marketing
playing field with its AdWords service, TwitterJobSearch
does exactly the same on Twitter. "Seven-thousand Twitter
accounts have posted information about vacancies onto
Twitter so far, approximately half of which are individuals
or small business users," added Bill Fischer. "With over
240,000 unique job opportunities being published in the last
thirty days, Twitter is likely to become a bigger online
recruitment resource than Monster or Craigslist by the end
of this year."
To find out more about the In-Stream Ads service, visit
.
advertise@TwitterJobSearch.
About TMP Worldwide UK
TMP Worldwide in the UK and Ireland (http://www.tmpw.co.uk)
provides recruitment advertising and manages the process of
hiring from everyday roles through to senior positions. Its
end-to-end solutions provide a pain-free way to get the best
candidates onboard, designing and delivering everything
critical for the hiring process, from job profiling to
candidate management and executive search.
TMP Worldwide is one of the largest organizations of its
kind, with ten offices across the UK and Ireland, and it
works as part of a global network which enables it to
provide a tailored service on both a local, national and
global level. Its creative approach to recruitment
communications means it has won multiple awards for its
campaigns across the private and public sector.
For more information, please contact Caroline Sweeney,
Flagship Consulting, Tel: 0207 886 8440,
caroline.sweeney@
About Avature
Founded in 2004 by Dimitri Boylan, the former co-founder and
CEO of HotJobs.com, Avature is a global technology company
and provider of human capital management software.
Headquartered in New York City, Avature has offices in the
US, Europe and Latin America. Information on Avature can be
found at http://www.avature.net.
For more information, please email [email protected]
About TwitterJobSearch
TwitterJobSearch .
new service from Workhound, the UK’s leading job search
engine, providing contextual search solutions that analyze,
organize and extend the reach of job opportunities. The
TwitterJobSearch solution looks at the content of every
tweet in context to determine its intent and break out
filterable data. Getting beyond the 140-character limit of
Twitter by going beyond the tweet, the technology also looks
at biography information and crawls destination URLs to find
additional information and context.
Workhound (http://www.Workhound.co.uk) is Britain’s largest
online job source, offering vertical search of more current
UK job listings from job boards, employment services and
company job postings than any other service. Additionally,
with the UK’s largest database of real-time recruitment
offerings, the company’s SalaryTrack
(http://www.SalaryTrack.co.uk) product provides a precise
view of current employment pay.
TwitterJobSearch, Workhound and SalaryTrack are all products
of WorkDigital Ltd. TwitterJobSearch.com is not associated
with Twitter Inc.
