There are a lot of things that go into running a successful home business; and having an online presence is one of the most important. This is not necessary for all home businesses, but the majority of home businesses are the type that should have one. In many cases, the bulk of revenue of a home business comes from online activity.
A good place to start when it comes to online marketing is to learn and understand the three types of websites used in creating an identity on the internet. The three sites are: a branding site, sales letter and a squeeze page. Listed below are these three types of sites and a brief description of each. This will give you a better understanding of each one and help you decide which ones, if not all, will help your home business grow.
Branding Site- This is a site typically used to promote the individual behind the business, or the actual business. This type of site usually will contain link titles such as home, about us, products and affiliate links. To help you understand this site a little better just look at the name branding site, the word “brand” means to trademark or label. So if you decide to do a branding site keep that in mine, let people know who you and/or your business are.
Sales Letter- This type of site is quit simple. The sole purpose of this site is to sell a specific product or service. A sales letter is one seemingly long page that explains all of the benefits of whatever they are selling. A good sales letter should have 12-15 order now buttons, meaningful testimonials and a well written description of the product or service being sold. This site is very important to have because; a good sales letter can generate a ton of sales for your home business.
Squeeze Page- This is without a doubt the most important page to have. The purpose of the page is to do one thing and one thing only; capture a person’s information, such as, name and primary email address. A squeeze page will help you build a huge mailing list that you can market your products to. A good squeeze page should be able to grab the attention of anyone who sees it. Squeeze pages usually consist of a headline, sub-headline, testimonial, and a sign up box.
Having these three sites listed above really is a great way to get started on the internet. Each site is completely different and has their own individual purpose. Use the one’s that you feel will benefit your business; although, it is not uncommon for a home business to implement all three into their internet marketing plan.
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