You should keep in mind that there are 3 key points: firstly, include the most popular keywords in your website copy, secondly, use the most common keywords along with ‘qualifiers’, and thirdly, look for niche keywords or markets that others haven’t yet found.
As you know, the spreadsheets gave a prediction of the daily searches for each term. Remember, the ‘predict’ figure is the first metric you should look at. By the way, this scoring keywords will be the most popular words in your marketplace – the words people use when they’re searching for your products. But unfortunately there is a problem. It has long been known that the keywords are so popular, lots of sites will use them. As far as my personal experience can be taken into account, you will deal with a lot of competition and much of that competition will be good at search engine optimization.
You should also remember that an experienced SEO will welcome this challenge and will apply skill and hard work over a number of months to compete effectively. But, as a matter of fact, a novice SEO will find it virtually impossible to compete for these highly popular keywords. As you should know there are some strategies for a novice SEO. Among other it include the most popular keywords in your website copy, even though you may not rank well for them. Your clients will expect to see these keywords, and, as a result, search engines will take note of them. As a matter of fact, by including them, you lay a foundation for the long term – slowly but surely as you add more content, your rankings will rise. You should also remember to use the most popular keywords along with ‘qualifiers’, either geographic or sector specific. Don’t forget to look for niche keywords or markets that others haven’t yet found. Such keywords, as far as this issue is concerned, have the magic combination of being relatively popular searches, but having little competition. Some programs provide a measurement for this – KEI or keyword potency index. It’s not a secret that many SEOs adopt this niche keyword strategy.
These programs provide you with a number of metrics to help in these strategies. For example, you should know that predict is the number of times over a 24-hour period that the exact criterion will be searched for over all engines. Regarding searches it is the number of times the exact keyword appears in model of people’s searches. As to KEI (Keyword Effectiveness Index) it is a calculation of the “effectiveness” of each keyword, taking into account the predicted searches and the number of competing pages. As you know, search engine is the number of results that search engines will return for the exact search term in quotation marks.
You should keep in mind that as with all things in search engine optimization you have to use a mixture of solid data and human intelligence. What’s more important, keyword investigation is not a simple one-off task. To put it in a nutshell, you will achieve much more if you investigate the tools, think about what they tell you about people, and develop your own ideas and methodologies.
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