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ERLANGER, Ky., July 14, 2009 — is excited
to introduce a new line of pajamas and loungewear
specifically designed for today’s price-conscious shoppers.
The Sleepyheads line was created with a few important
criteria in mind: comfort, affordability, quality, fun,
vibrant prints and family orientation.

First, Sleepyheads needed to be comfortable: the line is
made of 100% Knit Cotton. This specially selected, heavy
weight cotton knit is comfortable against the skin and the
weight of the cotton provides a perfect feel to the pajamas
for lounging around the house.

Second, the Sleepyheads line had to be affordable.
Specifically designed for today’s rough economy, this line
was created to ensure a low to moderate price that everyone
can afford without compromising great quality. The Adult
lines are priced from $34.95, while the youth and toddler
lines are all available for under $30.00!
Third, the quality had to be exceptional. When producing
this line, we made sure that the highest standards of
quality were met when selecting materials and manufacturing

Fourth, producing a product with vibrant colors and fun
prints was very important to the Sleepyheads line. With that
in mind, we created a mix that’s sure to include something
for everyone. From clouds to daisies for the mom, sister, or
child that loves the outside. Give the hammers and nails
print for the “Mr. Fix It” in your life or a birthday gift
for dad.

Finally, the Sleepyheads line needed to be family oriented.
We needed pajamas the entire family could wear and love.
Spending time in your pajamas with your family is time that
you can never get enough of. If you have been thinking about
what you should do for your next family movie night, or the
holiday card you send out to your friends and family,
Sleepyheads has the answer — matching pajamas for the
entire family!

The Sleepyheads line is anticipating a further addition of
adult and child matching family footed pajamas in the fall.
The Sleepyheads line of pajamas and sleepwear is available
exclusively at
and affiliates.


Sleepyheads is a leading e-commerce retailer of upscale
pajamas, sleepwear and lingerie featuring quality brands
seen on TV or in Magazines. The Store caters
to everyone from Joe to Mary with testimonials on the site
from known celebrities who enjoy our store and brands. The
company’s first in-house designed line, the well known
Frankie & Johnny pajamas and robes, was launched in response
to an opportunity in a niche in the web marketplace. The new
line of matching family pajamas is in response to the
current trends in the economy and, consequently, shopper’s
shift in conscience to needs rather than wants.

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