Brides.com & MyRegistry.com partner to bring 1-stop Registry

NEW YORK, Oct. 1, 2009 — Conde Nast‘s premier bridal
destination Brides.com (http://www.brides.com) has joined
forces with MyRegistry.com (http://www.myregistry.com), the
leader in online gift registry technology. The partnership
will allow the popular bridal site’s users to create and
build a centralized wedding gift registry and add items from
any store in the world onto a single, easy-to-use gift list.

Brides.com will also allow users to seamlessly add product
images from their site to a gift list on MyRegistry.com, and
have a one-stop-shop for the convenience of their wedding
guests. This new resource will be featured on Brides.com’s
homepage within the site’s “Registry” navigation starting
today.

“Registering can be a complex process for both engaged
couples and guests. MyRegistry.com significantly simplifies
the process by offering virtually every store in a single
registry,” said Jennifer Cole, Brides.com publisher. “It’s
exactly the kind of service that our community of
brides-to-be is seeking during the hectic process of wedding
planning and we’re thrilled to offer them such a flexible
solution.”
“The partnership between Brides.com and MyRegistry is the
perfect fit,” said Oded Berkowitz, Founder and CEO of
MyRegistry.com. “We are offering Brides.com users all the
tools needed to create the ultimate gift registry, add items
from all their favorite stores as well as allow brides to
add products directly from Brides.com – whether from image
gallery slides shows, blog postings or ads – straight into
their registry.”

Under terms of the arrangement, MyRegistry.com will feature
100 of their most popular products within Brides.com’s
registry gallery. Brides-to-be can also place an “Add to My
Registry” button to their Internet browser bar, which will
allow them to add any product from any website in the world
onto their wedding gift list.

About Brides.com

Brides.com, Conde Nast’s premier bridal destination Web
site, features daily news and trend updates, in addition to
expert tips and advice, all designed to empower brides-to-be
in preparing for their big day. Showcasing interactive
tools, an array of beautiful imagery and video, as well as
content from three national magazines – Brides, Modern
Bride, Elegant Bride – and 16 local bridal magazines,
Brides.com offers information on every aspect of wedding
planning. Part of Conde Nast Digital, the Internet unit of
Conde Nast, the site is visited by more than 1.5 million
unique users every month.

About MyRegistry.com

Launched in 2005, MyRegistry.com is dedicated to
streamlining the gift-giving process by providing its
members the ability to add items to their registry from any
store in the world (online or brick-and-mortar) onto one
technologically advanced, feature-rich and user-friendly
platform. MyRegistry.com is the premier service for online
gift registries for weddings, baby showers, birthdays,
holidays and any other gift-giving occasions.