Epson WorkForce® 610 All-in-One Helps Small Business Owner Create Signage to Help Fuel “Fro-Yo” Addictions

LONG BEACH, Calif., Dec. 21, 2009 – Today’s healthy frozen yogurt craze has fueled strong passions among consumers for their “fro-yo” addictions.  Yogurtini Self-Serve, a frozen yogurt shop in Tempe, AZ, never stops updating its customers about flavor choices, special promotions and nutritional information.  The shop displays colorful promotional material throughout the store, all printed quickly and reliably with the Epson WorkForce^® 610 all-in-one. 

 

Yogurtini employs the high-speed Epson WorkForce 610 to deliver reliable printing, scanning, copying and faxing for both photos and text documents used in day-to-day operations.  “The WorkForce 610 does it all, so I can focus on the business at hand,” said Nelson.  “I’ve tried many printers, but I’ve never used a multifunction printer with this kind of quality, performance and speed.”

 

The WorkForce 610 offers built-in Wi-Fi^® and wired networking¹, a 2.5” tilt LCD screen and an automatic document feeder to increase productivity and efficiency.  The WorkForce 610 also delivers 5760 x 1440 dpi print resolution for the sharp text and vibrant color graphics that Yogurtini needs, as well as laser quality black print speeds up to two times faster than competing models priced under $200², according to independent market consultant Torrey Pines Research.

“One of my biggest frustrations with other printer brands is that they often break down or frequently need maintenance,” said Nelson.  Once the WorkForce 610 was on board, the Yogurtini staff stopped using the other office printer.  “No matter how much we put this Epson all-in-one to work, it doesn’t skip a beat in performance or quality.”  The printer also uses up to 70 percent less energy than a laser printer.³       

 

The WorkForce 610 brings the same flexibility and speed to the Yogurtini business office.   “Being in the specialty restaurant business, we have to think fast on our feet,” said Nelson.   “The WorkForce 610 has given us the printing, scanning and image output tools to help us increase productivity, look professional and really stand out.”

 

For more information, please see the WorkForce 610 fact sheet or visit www.Epson.com  

 

About Epson America Inc.

Epson America Inc. is the U.S. affiliate of Seiko Epson Corporation and a leading provider of digital imaging products that exceed the vision of its customers. The company’s extensive range of printers, scanners and 3LCD projectors are renowned for their high quality, functionality, compactness, and energy efficiency. The Seiko Epson organization is proud of its ongoing contributions to the global environment and for the second year in a row is part of the Dow Jones Sustainability World Index, an indicator for leading companies in economic, environmental and social criteria

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1 Subject to the capabilities of your wireless router

2Independent testing conducted by Torrey Pines Research of the Epson WorkForce 600 recorded black text printing up to two times faster than competitive ink jet printers priced at $199 or less as of April 22, 2009. The Epson Workforce 610 has an identical print engine and speeds. More information regarding the testing methodology and results is available at pr/epson/printers/srp-download.aspx?id=78617&a=E1C15948. Laser quality black and color print speeds are determined in default, single-side mode in accordance with ISO/IEC 24734.  Actual print times will vary based on system configuration, software, and page complexity. See www.epson.com/printspeed for details, including complete ISO reports.

3 Compared to the best selling monochrome and color multifunction laser printers available for $499 or less as of January 1, 2009.  Actual power savings will vary by product model and usage.