Is Polariod back with Instant Photo Printing?

Polaroid is working on their revival, yet still sticking with what they know.

The Polaroid Pogo is an instant printer for your digital pictures.
You can connect to the Pogo via USB or Bluetooth (nice) and print 2 inch x 3 inch full color photos.
Apparently it takes less than a minute to print each picture.

The Pogo holds 10 sheets of photo paper, runs on a Rechargeable Lithium-Ion battery and currently sells for about  $40