Contrary to popular belief, content on a blog is on king.
I read many, many blogs on a daily basis – some contain what I’d call great content, others not so much.
There used to be a time when blog/site content mattered much, much more.
There are a lot of sites, videos and other media out there with absolutely terrible, useless content but seem to be really popular and that get a stack of hits. Of course there are sites, videos and other media out there with great writing, brilliant content, knowledgeable writers and all the good stuff but have a very, very small following.
Helps to be a pretty, ditzy, blonde, right?
I’ve written posts that I consider complete tripe but they’ve been picked up online and have become surprisingly popular.
Yes, good content helps, informative content helps, it all has to be combined with positive SEO practices, overall online exposure, a positive following and a little luck.
Spend some time on your content. Good content is always good. Don’t spend all your time on your content though. Grow your network, increase your following.
Find yourself a couple of evangelists – look for people who are fans of you and of your site and will tweet, comment and retweet your content often.
- Top 20 Most Useful Twitter Blog Posts of 2010 (windmillnetworking.com)
- Social Media w/ Mashable – Still Going Strong (piercemattiepublicrelations.com)
- Context Is King (youtube-global.blogspot.com)
Author: Andy Quayle
Andy was born in the Isle of Man and currently lives in Pittsburgh.
Known globally as a willing source for tech news and views, Andy takes great pride in consultation and education.
Should his schedule permit, Andy is available to help you with your SEO and Web Analytics needs.