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Well, the title should say it all really; “Unfriending businesses”.

It’s all about authenticity. Well, more so to me it’s about using the service and promoting yourself correctly.

Essentially if you’re a business (group or organization) and have a Personal Facebook page with your business name on it you’re violating Facebook’s Terms of service, misrepresenting yourself and not helping your cause in the slightest. Not to mention that your profile can be reported and removed by Facebook.

It has turned into something of  pet peeve of mine of late.

It’s all too easy to create a personal profile page and stick a business name on it. Facebook makes it more difficult to create an official business profile, and with good reason.
I’d want to know that there was a legitimate poster behind the official business I’m following, right?

I’m going to work through my ‘Friends’ list today and unfriend anyone on there who isn’t a person. I might just send them a link to this post too.
If you’re going to be on Facebook, do it right and do your followers right too.

Wait! “I have a ‘personal’ page and have 6 bagillion friends on there! I don’t want to loose all of my friends/fans/buddies!”

All is not lost though – there’s a handy article here on how to convert your ‘personal’ page to a ‘professional’ page.

Check out the TechBurgh Facebook page, the Tubu Internet Solutions Page and if you need help with the transition, well, just ask.

Here’s how Facebook defines profiles and pages.

Like a friend’s profile, Facebook Pages enable public figures, businesses, organizations and other entities to create an authentic and public presence on Facebook. Unlike your profile, Facebook Pages are visible to everyone on the internet by default. You, and every person on Facebook, can connect with these Pages by becoming a fan and then receive their updates in your News Feed and interact with them.
Authenticity is at the core of Facebook. Just as profiles should represent real people and real names, so too should Pages for entities. Only the official representatives of a public figure, business or organization should create a Facebook Page.

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Author: Andy Quayle

Andy was born in the Isle of Man and currently lives in Pittsburgh.
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