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There has been a lot of talk about the .XXX Top Level Domain (or TLD) lately and there’s going to be much more buzz about it as the registration periods begin.

Why should you care? You don’t run an adult oriented site. Maybe your site contains nothing but pictures of fuzzy bunnies, why would you need a .XXX domain?

Think long term and don’t think of the .XXX as a primary domain.

So, you have ILoveFuzzyBunnies.com, maybe you have the .net, .org, .co, and the .me (you’re a diligent site owner, congratulations) why did you register those domains?  Well, hopefully because you didn’t want someone else to do it and you wanted to protect your Fuzzy Bunny Brand.
The .XXX domain will work the same way. So that some nefarious company doesn’t come along and put an adult twist on your Fuzzy Bunny Empire you might want to think about registering the ILoveFuzzyBunnies.XXX to protect your sites and your brand as a whole.

Isn’t the whole registration of the .XXX TLD complicated? 
Yes, because it’s a lucrative and highly sought after extension the registration process has been complicated some.  Here’s a breakdown:

 

Sunrise AT: September 7th – October 28th 2011
You can register during this period if you own an Adult Industry Trademark that was registered prior to Sept. 1 2011

Sunrise AD: September 7th – October 28th 2011
You can register during this period if you own an existing Adult Domain which was registered prior to Feb. 1st 2010

Sunrise B: September 7th – October 28th 2011
You can register during this period if you own a qualifying trademark outside of the adult industry that was registered prior to Sept. 1 2011 and want to protect your trademarked brand.

Landrush: November 8th – November 25th 2011
You can register during this time if you are a member of the Adult Sponsored Community and want the best chance of obtaining your .XXX TLD.

General Availability: December 6th 2011 Pre register NOW!
Register then if you simply want a .XXX domain to protect your site and your brand. First come, first served.

Learn more and register your .XXX at Tubu.net

Author: Andy Quayle

Andy was born in the Isle of Man and currently lives in Pittsburgh.
Known globally as a willing source for tech news and views, Andy takes great pride in consultation and education.

Should his schedule permit, Andy is available to help you with your SEO and Web Analytics needs.