It’s a self appointed title – believe it or not. Yes, there are actually people referring to themselves as a “Search Engine Optimist”.
Let us break this down a little with the help of my friend the internets ( )
”Search Engine”: Noun – A program for the retrieval of data, files, or documents from a database or network, esp. the Internet.
”Optimist”: a person disposed to take a favorable view of things.
Hmm ok – yeah that actually kind of works.
Now, I’m sure that said “Search Engine Optimist” actually means, when they use the term, that they’ll optimize a web site for optimum search engine exposure, not that they’ll look at it hopefully and favorably and hope for the best.
One could even see the title as that of a person who would take your money and hope for the best when it comes to ranking on a SERP (Search Engine Results Page).
Obviously a grasp of the English language is something of a requirement (in English speaking countries) for those offering Search Engine Optimization services.
A word of advice – when looking for Search Engine Optimization, look for a reputable company that doesn’t promise to do it all for you and doesn’t offer the World. They can’t deliver and they can’t keep it up long term.
Drop me a note and ask me about Search Engine Optimization best practices.
Author: Andy Quayle
Andy was born in the Isle of Man and currently lives in Pittsburgh.
Known globally as a willing source for tech news and views, Andy takes great pride in consultation and education.
Should his schedule permit, Andy is available to help you with your SEO and Web Analytics needs.