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Vivisimo, Inc. announced that TMC, a global, integrated media company, has named Customer eXperience Optimization (CXO) as a Customer Interaction Solutions 2011 Product of the Year Award. Customer Interaction Solutions magazine is the leading publication covering CRM, call centers and teleservices since 1982.

“Receiving the Product of the Year award from Customer Interaction Solutions is a testament to how CXO is successfully helping organizations and their customer-facing professionals tackle the overwhelming problems that come with organizing Big Data,” said Tracey Mustacchio, Chief Marketing Officer at Vivisimo. “Data is being created and stored at a rate faster than ever before and organizations need solutions to effectively and quickly sift through the large amounts of data. CXO gives customer-facing professionals a single view solution to quickly find and utilize information to most effectively service customers.”

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