This is happening with the Superbowl this more this year than it has in past years – there are ‘leaks’, previews, and more of even the most anticipated commercials.
Kia reached out to me and dropped me a link to their “Big Game” commercial- I’ve seen clips and a short version on TV but because you’re here you get to see the full thing
Here’s how Kia describes it:
It’s obviously a dream sequence highlighting the sweet looking Kia Optima filled with action, wrestling, bikini clad women, rock music and more.
It’s effective but simple – the (short) sand man accidentally goes a little overboard with his magical dust inducing a star studded, very manly dream containing Victoria’s Secret model Adriana Lima, 80’s Band Motley Crue, UFC Fighter Chuck Liddell, thousands of bikini babes and a really, really huge sandwich.
Aside from all the eye-candy it’s a rather clever commercial and I like it.
What do you think?
Also, if you can’t get enough of Adriana Lima (and who can’t?) Kia was nice enough to post 5 hours of her waving a checkered flag.