MarketSpace Communications, a full?service branding agency based in Cranberry Township, was recognized by the Public Relations Society of America (PRSA) at their 2012 Renaissance Awards. This year’s event was held at the Fairmont Pittsburgh on the evening of January 26, and seeks to recognize area practitioners and organizations for excellence in public relations.
MarketSpace received a Renaissance Award for the strategy and execution of a media relations campaign with a budget less than $20,000. The agency implemented the campaign for their client and creative fireworks display, pyrotechnics and special effects company, Pyrotecnico, to generate awareness surrounding their two-year selection as the sole provider of fireworks at Pittsburgh’s EQT Three Rivers Regatta.
The campaign included the creation and distribution of a series of press releases, company history, spotlight on Pyrotecnico’s technology, heritage video and photos. MarketSpace also identified unique story angles to maximize media coverage, and pitched feature stories to a cross-section of television, print, broadcast and online editors and producers, including local bloggers. As a result, MarketSpace generated extensive media coverage for Pyrotecnico, including more than 40 news segments and articles spanning television, print, online and radio.
“Our agency is thrilled to be recognized by PRSA Pittsburgh for our efforts in public relations, ” said President and CEO of MarketSpace Communications, Pam Peters. “A new offering to our full-service agency this year, we are honored to be acknowledged among Pittsburgh’s finest and showcase our agency’s commitment to delivering innovative campaigns that produce solid results for our clients.”
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Jonathan runs Visibility Initiatives at the Pittsburgh Technology Council. The Council is the nation’s largest IT trade association with 1,350 members. One of our platforms is to provide visibility to Pittsburgh tech companies and the industry in general.