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VANCOUVER, B.C., Jan. 14, 2014 /PRNewswire/ — Robert Scoble and Shel Israel, authors of the book Age of Context, join Elastic Path Software Inc., the digital commerce company in a new exclusive Google hangout being launched today.

This engaging and lively Google hangout includes discussion of the Age of Context, and how our world is being transformed by contextual-aware apps and API-centric ecommerce.

“This new Google hangout is an informative look at the underlying concepts that make up our new contextual world,” said Matt Dion, Vice President of Marketing at Elastic Path. “The Age of Context is having a profound impact on digital business executives as they seek to understand and capitalize on the inherent revenue opportunities.”

Watch the free 30-minute Google hangout at

Age of Context chronicles the five converging forces that promise to change virtually every aspect of our lives: social media, mobile, data, sensors and location-based technology. The authors posit that these five forces form a new generation of personalized technology that knows us better than our closest friends do. The resulting convergent superforce is so powerful that it is ushering in an era the co-authors call the Age of Context. The book is available now on Amazon at

Elastic Path is “is the only e-commerce company we know that actually understands the concept of contextual technology,” said Scoble. In 2013, Elastic Path raised CDN$12-million in new financing for innovating its API ecommerce platform, which consists of:

  • Commerce Engine, the industry’s most flexible ecommerce platform for managing products, bundles, discovery, pricing, promotions, personalization, and purchases;
  • Subscriptions, a cloud-based solution for all recurring revenue and usage-based business models, and;
  • Cortex, the world’s first hypermedia API platform for driving customer experiences across every digital touchpoint.

Robert Scoble is among the world’s best-known tech journalists, and is Startup Liaison for Rackspace. Shel Israel helps businesses tell their stories in engaging ways as a writer, consultant and presentation coach. He writes The Contextual Beat column for Forbes and has contributed to BusinessWeek, Dow Jones, and Fast Company.

For more information on the Elastic Path API ecommerce platform, visit

About Elastic Path

Elastic Path empowers people to create value from innovative digital experiences. Our software seamlessly adds omnichannel ecommerce, subscriptions, and enhanced connectivity to digital engagement platforms from Adobe®, OpenText®, and others – enabling companies to deliver a complete customer experience that maximizes engagement and conversion. Every year, we generate billions of dollars in digital revenue for the world’s best brands, including Google, Virgin Media, LVMH, Symantec, Time Inc., Pearson, and Avis.

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