Once you’ve created a Facebook page for your business, the most critical part is to market it by driving traffic to the page, increasing engagement, and promoting your business. Constant Contact has created this helpful video that outlines six ways to promote your Facebook page successfully:
1) by using your existing network
2) finding ways to it easier for customers to find you
3) making the page shareable with everyone
4) connecting your page with other social networks
5) going beyond online by promoting the page off-line
6) Taking the conversation to public events and to anyone who will listen.
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