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Public Relations in 2016 (an infographic)

Public Relations in 2016 (an infographic)

The face of public relations in 2016 is very different than it was a decade ago. When you want to tell the world about a new product today, people expect more than a simple press release. You need content across several platforms that tells a story. Press releases get...
Addressable TV Advertising Takes Off

Addressable TV Advertising Takes Off

Television has long been a cornerstone of advertisers’ national assault strategies. Trends in television advertising, primarily established during the 1950’s, remained largely unchanged until the advent of digital. While previous efforts were “scatter-shot”, hitting...