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Addressable TV Advertising Takes Off

Addressable TV Advertising Takes Off

Television has long been a cornerstone of advertisers’ national assault strategies. Trends in television advertising, primarily established during the 1950’s, remained largely unchanged until the advent of digital. While previous efforts were “scatter-shot”, hitting...
Going From Fantasy to Virtual Reality

Going From Fantasy to Virtual Reality

Devotees of the latest virtual reality gear mostly come from the ranks of the video-game playing public. Gaming platforms certainly stand to gain a lot from the ability to immerse the player in a completely fictional world. As these VR systems increase in...