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Seeing Green:Tips on eco-marketing

By Tricia Egry, Director of Marketing, Alpern Rosenthal tegry@alpern.com  Eco-marketing, or green marketing is when organizations create an environmentally friendly image in order to gain favor with customers. The products or services may be environmentally friendly...

Seeing Green:Tips on eco-marketing

By Tricia Egry, Director of Marketing, Alpern Rosenthal tegry@alpern.com  Eco-marketing, or green marketing is when organizations create an environmentally friendly image in order to gain favor with customers. The products or services may be environmentally friendly...