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Mazda North America launched a new personal shopper on their site ( today.

By the sounds of it, through the online system, you can connect to staff at Mazda who will go through the car buying process with you, working with dealers, obtaining and negotiating prices and even setting up appointments between you and the dealer.


Here’s part of a press release from Mazda.

“We want to make the vehicle purchase process as easy and
comfortable as possible for our customers,” says Mike Ray, director,
Customer satisfaction and Loyalty, MNAO. “On average, a typical car buyer spends
four hours at most dealerships buying a new car. In a day and age when
every hour counts in our busy schedules, we believe the new MSA program is
the perfect tool to help Mazda customers spend less time shopping and more
time driving.”

<press release>

Author: Andy