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Author: lily kudrow
For media, there are two primary use cases for RSS :
- promotion of new content – the former is a means for promoting new content through RSS client applications, widgets, iPhone apps, purpose specific apps, etc.
- content merchandising.
But, Twitter is killing this use case for RSS.
Something interesting happened along the way, Twitter achieved critical mass and bloggers and mainstream media alike adopted it to promote content. Every post I write is automatically tweeted out with the post title and link to source, not unlike what other sites do, and over the last year I have noticed a steady increase in referral traffic fromTwitter as my followers grew and links to my posts were clicked on… in essence people are following me much like they subscribe to my RSS feed.
Today I use the much improved Twitter search function to find profiles for the publications I like to read, following them and getting their content via links in tweets.
If I were to make a prediction it would be that publishers increasingly find primary utility for RSS in the backoffice while de-empathizing RSS for audience acquisition, in the process embracing Twitter as a mechanism for engaging an audience and promoting content at the same time.
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I love being updated about latest technical developments.
Author: Andy Quayle
Andy was born in the Isle of Man and currently lives in Pittsburgh.
Known globally as a willing source for tech news and views, Andy takes great pride in consultation and education.
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