Plain simple. Microsoft and Yahoo seems to have struck a deal which may benefit each other.
- Throughout 2008’s on-again, off-again talks between Yahoo and Microsoft, many financial analysts declared the belief that some sort of deal–either Microsoft acquiring Yahoo outright or later just its search business–was a matter of when, not if. – CNet 28 April 2009
- Yahoo and Microsoft, which held a marathon series of fruitless merger and partnership negotiations last year, have restarted discussions, this time over a possible advertising agreement, a person briefed on those discussions said Friday. – NY Times 10 April 2009
- THE uneasy alliance between Yahoo and Microsoft, which will see Yahoo Search Marketing selling sponsored web links on Microsoft’s new search engine, called Bing, is looking rocky. – The Australian News 30 May 2009
- Asked if the talks between Yahoo and Microsoft about an Internet search deal continue, Bartz replied “a little bit.” – Alibaba.com 1 June 2009
Clearly, Microsoft and Yahoo has agreed to disagree (on the acquisition/takeover), but also agree that they have a ‘common enemy’ named Google.
As such, situational relationships commonly result in sleeping together. And before you know it they had a baby.
This simply means that Yahoo gets better presented to the searchers, as clearly Bing tries to sway some of the Googlelovers which Yahoo search failed to; Microsoft gets real meaty materials for the search results (and most probably a part of the ad revenue).
The real question is, as apparently is the risk with all childbirth, will the relationship become victim of postnatal depression?
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Article Source: ArticlesBase.com – Microsoft + Yahoo Deal – Is Bing the Bartz-Ballmer love child?