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NEW YORK, Nov. 4, 2009 — Merchants looking to accept credit
cards and other forms of online payments can choose from
thousands of payment processors, each differing in subtle
ways. The process of selecting a vendor is often
time-consuming, frequently resulting in frustration or a
poor choice. Merchants now have a valuable new resource in (

For the first time, a group of payments industry experts is
trying to educate merchants by publishing an extensive
library of articles providing “insider” knowledge and
expertise. will also provide merchants
with a list of suggested vendors based on the merchant’s
business characteristics.

According to Scott Loftesness, payments industry veteran,
publisher of and founding partner at
Glenbrook Partners, “Merchants seeking to learn about
payment processing are often confronted with a lack of
information. is one of the few online
resources I have seen that empowers merchants to make
informed decisions about choosing a merchant account.”The credit card industry processes trillions of dollars a
year in sales. In order for merchants to participate in this
massive system, they must sign-up for a merchant account
provided by a bank or payment processor. Despite the
presence of thousands of processors, many merchants suffer
from a general lack of knowledge and end up paying too much
or otherwise choosing the wrong vendor for their needs.
Comparing and negotiating merchant account fees can be
confusing, and these fees can be meaningful, representing
between 1.5% and 3.5% of a merchant’s sales.

“Given the complexity of today’s payments environment,
finding and negotiating with a suitable payment processor
can be difficult,” says contributor Mike
Shatz. “ was designed to suggest
appropriate vendors to merchants, and to provide expert
content to help them understand the system and negotiate the
best deal.” is free and objective and offers merchants
a “wizard,” which will suggest a number of appropriate
vendors. The wizard can provide solutions for most
industries, including what many consider to be “high-risk”
areas. Merchants simply submit some basic information about
their business and selling models, and choose which of the
suggested vendors they wish to contact. Unlike other
processing portals, includes specific
solutions for merchants requiring:

— Multicurrency Support
— Affiliate Marketing
— Digital Content
— eCommerce Hosting
— Alternative Payments
— Adult and Gaming

Each functional area is supported with in-depth content so
merchants can readily understand terms and options, and
better negotiate their agreements. Merchants with complex
needs can also choose to work with a consultant from’s consulting network.

About ( is an
online payments resource that uses proprietary compatibility
software to match merchants with suitable payments
providers. Our technology is supported by expert content
that teaches merchants how to select the most appropriate
vendor and negotiate the best deal. Serving global markets, offers merchants the widest variety of
payment solutions available including domestic,
international and high-risk processing, turnkey eCommerce
platforms and affiliate programs. Headquartered in New York,
the company is privately held, and was founded by an
international team of payments and eCommerce executives.

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