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The term SERP is commonly used in online and more so in SEO (Search Engine Optimization) circles.
It is thrown around a lot but rarely defined.  Maybe it’s because there is an assumption that everyone knows what it means but for those who don’t – here it is.

SERP simply means Search Engine Results Page.
From Google, Yahoo! and Bing to Facebook, MySpace, Personal blogs and corporate sites – anything that uses a search box has a SERP.

The Search Engine Results Page is pretty much what you see when you search for something using a search engine.
How you rank with regards to SERP of course matters a great deal, the greater your SERP number the less of a chance there is of someone finding your site.

A site ranked #1 in SERP appears on the first page of a (or most) search engines for a given search and have a very good chance of being clicked and visited.  If your site is appearing on the 50th page of a search engine result, the chances of being seens aren’t all that great – to say the least 🙂

How you get from bottom to top? well, that’s a different story 🙂

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Author: Andy Quayle

Andy was born in the Isle of Man and currently lives in Pittsburgh.
Known globally as a willing source for tech news and views, Andy takes great pride in consultation and education.

Should his schedule permit, Andy is available to help you with your SEO and Web Analytics needs.