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(ARA) – These days for a business to thrive, it needs to have an online presence. If you want to get your small business online, it can open new doors for communication with potential customers and help grow your bottom line. Getting online used to be an intimidating, tedious process, but today it can be quick and easy.

Whether you’re starting from scratch or want to give your Web presence a facelift, here are three steps to consider:

  1. Have a functional website the supports business goals

As a key part of your small business marketing, it’s critical to have a business website that supports your company’s objectives. First, remember your website should have a memorable domain name that makes sense with your business name.

Website design and functionality is very important. You can design business website templates or you can hire a company for a reasonable rate to design it for you. Make sure the site is user friendly and provides information about your business and clear instructions for customers looking to take the next step.

  1. Be seen on search engines

Search engine marketing is crucial so that your website and business are seen when potential customers are searching for your products and services. To make sure your website is found at the top of search results, you may want to hire a consultant or a company such as MerchEngines that understands search engine marketing inside and out.

The goal of search engine marketing is to advertise to people as they are searching for your products and services online. Then you want them to click to your website. Once they are on your website, you want to convert visitors into new sales prospects.

  1. Create and manage e-mail campaigns

E-mail is how everyone communicates online and you need an effective e-mail campaign strategy to keep in touch with your customers and build your consumer base. With the right resources, it doesn’t have to be difficult to manage your small business e-mail.

Sending out mass marketing e-mails can be easy because many companies make creating and sending these a breeze. Make sure your basic company information is correct and choose a template. Create the content that will intrigue your customers. Many companies send regular newsletters, announce special sales or promotions, or send out mass e-mails during the holidays to show appreciation for their customers business.

No matter what your goals for your business online, these tips can help you stand out from the crowd and can have great ROI. It’s time to take your business’s online presence to the next level.

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