Visibli took a look at more than 100,000 Likes on Facebook and found that Artists are getting more feedback than Brands and more Traditional Media.
The study shows that there is quite a remarkable difference in the way that Facebook is being used between the three groups.
<p>It seems that for Brands and Media Organizations, the more fans their pages have the less they’re engaging. <br />However for artists, just the opposite is true, they’re keeping pretty steady with their engagement and growth of their fan base. </p> <p>Artists seem to gain Social Media value as their fan base grows whereas the other groups… well… pretty must lose it. </p> <p>Consider the user base. Artists really define ‘Fans’ online and offline. </p> <p>With regard to Media and Brands, followers (see: Fans) often like them on Facebook to receive Information. </p> <p>Information being posted Media and Brands is different too.  Brands post product information, press releases, maybe coupons, etc. It’s pure information and not really encouraging a click or a comment. </p> <p>Artists however, as for opinions, give previews and more. Any art form inherently encourages feedback from a reader, listener, or viewer on a very basic level where a newspaper, television or a bottle of shampoo can’t necessarily connect on the same level. </p> <p>What do you think?
Author: Andy Quayle
Andy was born in the Isle of Man and currently lives in Pittsburgh.
Known globally as a willing source for tech news and views, Andy takes great pride in consultation and education.
Should his schedule permit, Andy is available to help you with your SEO and Web Analytics needs.