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ok, maybe that’s something of a sensational headline but have you seen the recent updates to the Starbucks App and Starbucks Mobile Card app?

I did always wonder why Starbucks chose to develop two apps for mobile platforms. photoOne dedicated just to the Starbucks Card and the other to more… social and company related aspects.

Personally, I thought that the Starbucks app was a little useless and I can’t wonder how many people did and didn’t use it.

However, recent updates to the Starbucks app bring the functionality of the Mobile Card app into the Starbucks app… just like they should have done in the first place.

What next?  I can see Starbucks phasing one of the apps – hopefully just the Mobile Card app and maintaining the Starbucks app.

Why keep them both is the one does it all?