Microsoft announced today that they’re launching a sweet $99 Xbox 360 bundle deal.
For $99 you get an Xbox 360 (4 gig) console with Kinect.
Pretty good deal huh? So what’s the catch?
Well, you have to sign up for a 2 year Xbox Live Gold contract – at about $14.99 per month. Oh, and you have to go to an actual, physical Microsoft Store.
Ok, so if you work it all out the whole deal works out a little more expensive than a regular Xbox bundle (and it’s taking quite a bashing because of that) and admittedly a 4 gig isn’t a very big Xbox.
However, if you were going to sign up for the Xbox live anyway then it all works out just fine.
It’s obvious what Microsoft is trying to do – they’re looking for recurring revenue via subscriptions and are willing to take quite a loss to make it happen.
What do you think? would you buy an Xbox on subscription? I probably would only there isn’t a Microsoft Store in Pennsylvania!!
On May 7, we launched a pilot program at Microsoft Stores in the United States to test a new pricing model for the Xbox 360. Specifically, the 16 Microsoft Stores in the U.S. will sell the Xbox 360 4GB console with Kinect for $99 with a two-year Xbox LIVE Gold commitment of $14.99 per month. The $99 Xbox 360 4GB console with Kinect allows customers to explore the full entertainment offerings available through the Xbox platform. The Xbox LIVE Gold subscription is a great way to enjoy the best multiplayer gaming network, as well as hit movies, TV shows, sports, music, and more. This pilot program aligns with our ongoing commitment to test new products and offers to understand how to best serve our customers.
Author: Andy Quayle
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