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Matrix Solutions

Matrix Solutions, a  provider of CRM and Sales Management Software, has announced an organizational realignment to continue executing their 2012 strategic direction. This undertaking will improve performance, create new opportunities, and better assist their customers in achieving business success.  As part of their 2012 strategic direction, Matrix is focused on reorganizing their Sales and Client Services Departments to not only match the needs of the company and their customers now, but into the future.

Over the past twelve months, Matrix has demonstrated a steadfast focus on developing and deploying their new web-based Matrix CRM and Sales Management Software System and its mobile version to over 3000 users this year alone. In an effort to build upon the momentum, they have hired George Sens as their new Director of Sales to lead the Sales team in driving Matrix Solutions’ vision forward; which includes continued  penetration in the broadcast media industry as well as expanding into adjacent media markets.

George brings to Matrix an outstanding background in sales, sales management, and product and service innovation; specifically CRM and business ownership.   George has a strong track record of revenue, margin and market share growth and customer satisfaction, along with success in developing and working with channel and strategic business partners.

“As part of our growth objectives we recognized the need for this realignment to better position our brand, product, and team for the future,” said DJ Cavanaugh, CEO of Matrix Solutions.  “We are excited to have George, and his expertise, leading our Sales team while simultaneously executing against our strategic growth objectives.”

Ancillary to the Sales Department, the established Client Services Department will focus on delivering continued customer support as well as improving tools and services that positively impact their customer’s business success. Matrix is actively hiring and expanding this department, which will include a combination of  Support, Project, and Success Managers.

About Matrix Solutions

Matrix Solutions is the leading provider of web-based CRM and sales management software for the media industry. Our products, Matrix™, Matrix SalesCenter™ and MatrixPlus™ help sales professionals develop and implement strategies to grow advertising revenue by providing the answers to questions about sales history and trends, and the tools to manage and grow customer relationships and opportunities. Founded in 1992, by media executive and Matrix’s managing partner, Gary Diven, Matrix Solutions serves approximately 10,000 customers at over 800 outlets representing more than 50 media groups throughout North America. Some of our customers include Cox Television, Media General, Belo Television, Townsquare Media, Journal Broadcasting, Time Warner Cable, Gray Communications, Barrington Media Group, and many others.

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Author: techburgher

Jonathan runs Visibility Initiatives at the Pittsburgh Technology Council. The Council is the nation’s largest IT trade association with 1,350 members. One of our platforms is to provide visibility to Pittsburgh tech companies and the industry in general.