Adobe recently released a rather amusing video spot for their Adobe Marketing Cloud suite. The spot highlights business analytics and how easily they’re misinterpreted, misread, and generally misconstrued.
It happens to very easily too. Sadly, the basic solutions for this are free or inexpensive and don’t take much time to learn. These solutions can, as you probably get from the video, save you and your business a lot of time, money and embarrassment.
The video raises a valid business concern: do companies that rely on digital marketing understand if their ad tactics are working properly? Traffic generation can often be misleading, but Abode won’t mislead. With data coming in from everywhere and thousands of voices and opinions on the subject, people still don’t know what their marketing is doing and how it’s performing. They want to know what’s working, what’s not, and what to do next. Adobe is bringing to light today’s reality for marketers, breaking down analytics through their new cloud base system.