As the owner of a company, you may be dedicated to working hard, connecting with people, and networking so that you can grow your company and get more sales. All of this is great, and you should put some time into doing it, but it is also important to step back and analyze your data from time to time. You need to know what your numbers look like so that you can cater your approach in all other areas to what your company really needs. This may take you away from what you really want to be doing, but it could also be the best time that you spend for your business.
For example, you may need to figure out the attrition rate if your sales numbers are shrinking. By looking at this, you can find correlating factors that tell you why the numbers are shrinking – perhaps you are not connecting with your main customer group, for example, and you need a new ad campaign. You also need to look at how much money you are spending and how much you get back on each dollar. If your return on investment (ROI) is not high enough, you can take steps to raise it and make more money.
Going out and doing things for your company is very important, but you first need to know exactly what you should do. Looking at the data or working with a professional company that can help you is often the first step to take.