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Your website is the online face of your business or personal brand. In order for your website to add to your overall online presence, it must be functional, informational and appealing to your visitors. The best way to make your website do all it can for your business is to invest in a custom website design. A custom design will ensure that you are not copying anyone else’s style and that you are providing your visitors with a unique experience. There are a few major aspects of the website that you should plan before you get your design going.

The color scheme that you use for your website is a very important choice. Color can evoke a range of emotions and your website visitors will immediately associate what they feel from viewing that color with your business. Those promoting positive products and services would never want to use dark, ominous colors. On the other hand, a business promoting shows, books or other materials that contain darker themes and subject matter would never want to use pastels and bright, cheerful colors on the website. Finding the right color balance may take some time, but it can mean the difference between a successful website and a strange looking website.

Website visitors are looking for quick information. It is the job of the design to keep them there as long as possible. If your layout isn’t taking them to the place they want to go, they will leave your website and never look back. The layout of your site should be clean, and the navigation menu should be accessible from every single page on the site. That will keep your visitors happy, entertained and informed about your brand.

By far, content is the most important part of your website. It is the information that your visitors will need to contact the company, learn about products and services, find general information related to the business and much more. Content can include text, photos, videos and other types of multimedia. This part of your website can be planned out and completed before the rest of the site. That way, when the site is ready to add content, you can simply add the completed content without having to worry about coming up with it in a hurry.

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