In recent years we have witnessed the proliferation of phone and tablet applications. More people now possess a smartphone than don’t and brands are buying into this by developing their own branded apps to facilitate consumer demand. Many would think that apps then have no place for offline or bricks and mortar retail stores but that is far from the truth. In fact, the app revolution represents a distinct opportunity for these types of retailers to secure new ways of satisfying customers and bringing customer service to new levels.
This info-graphic by SMS Storetraffic explains how apps also have a place in offline retail and gives some interesting statistical data on the area.
Author: Andy Quayle
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