Websites and apps are no longer for those who own them. The rise of user experience has led to the need for building sites with the user in mind. This is important, because if a user can’t navigate your website, or even find your site boring, they will abandon it for a competitor site instead.
This makes keeping user experience, commonly termed UX, on the mind when tweaking or building your business or personal website essential.
“When customers come to your site, you have only seconds to influence them; investing in UX optimization is necessary to quickly gain trust, brand recognition and ensure user retention,” Goran Paunovic said in Forbes.
The following five UX tips can get you moving in the right direction.
- Think And Design Like Users
Unlike before, most people know exactly how to use the innovative technology that connects them to the Internet, as well as how to navigate the internet effectively. This means that a poor user experience can no longer be a matter if the user. Now the fault lies with the site owner and developer.
This emphasizes the need to design your website with user experience at the forefront. UX isn’t al that difficult once you do a bit of research. One great way to get into your target audience’s mind is to visit popular websites in your industry and niche.
Since those sites are having success, they have probably pinned down what users want from their site, both UX and generating online sales. Put yourself in the users’ shoes and you will find user experience success.
- Create An Awesome Homepage
Everything vital should be on your site’s homepage — period. This is a key aspect to getting user experience right. However, there are UX rules. You certainly don’t want to overload your home page with content, making users confused from the get go.
The first time a user lands on your home page is one of the most pivotal moments for making that potential customer a paying one, and retaining said customer. Make your mission and aim clear, have small introductory sections that lead to other pages, and have all call to actions CTAs extraordinarily obvious.
- Make Your CTAs Actionable
While on the subject of CTAs, you really need clear, concise, and highly actionable CTAs to ensure you’re leading users on the right sales journey. This will increase your conversion rate percentage exponentially.
Poor CTAs will simply lead to confusion about how to get to the next step, and will lead to them abandoning your website to visit one of your competitors instead. Make your CTA stand out using buttons with very clear messages. Don’t ask users — guide them.
- Feel The Need For Speed
The time it takes for a website to load for a user is a major part of the user experience, since it is the first few seconds of making a powerful impression. A strong UX focused website will load in three to four seconds, or less.
If your site or certain pages within your site are not loading quickly, you may be losing users to the competition, and losing out on profits. The first place to look at site speed is your hosting service.
Depending on the type of server your site is parked on, you may be losing speed. For example, a shared server is exactly that — shared. You could be losing speed due to larger and higher trafficked sites on your same server.
You may want to consider upgrading to a virtual private server if this is the case. “Upgrading to a VPS will enable you to scale your website without having to worry about slow load times,” according to VPS hosting provider DreamHost.
- Keep Content Concise And Easy To Scan
Do you know how many people actually read the entirety of a webpage? Not that many. In fact, most people simply scan a webpage and look for the keywords that will potentially answer their questions.
This means that in order to provide solid UX, you’ll need to integrate the ability for users to scan through it. This could be as easy as bolding specific keywords, or integrating more visual content, like infographics.
“Infographics are visual aids that lay out data graphically in a way that is easily absorbed,” Sarah Bradley of Search Engine Journal explained. “They are presented in a linear format and sometimes colors and different fonts are used to segment the information, making it easy to read and understand.”
Make UX A Priority For Your Site
There are definitely a wide range of UX tactics you can use to keep your target audience engaged with your website. The above tips are only a few. However, by utilizing the above, such as having a quality home page and fast loading site, will make a big difference from the start. Are you providing a powerful user experience?
Author: Andy Quayle
Andy was born in the Isle of Man and currently lives in Pittsburgh.
Known globally as a willing source for tech news and views, Andy takes great pride in consultation and education.
Should his schedule permit, Andy is available to help you with your SEO and Web Analytics needs.