Marketing can be a tough nut to crack. There are so many options out there, some tried and true, some new and unique. It can be difficult to figure out what options work best for you. Many things can influence your marketing strategy: budget, the goods or services you offer, your target audience and the size of your team. Here are three ideas you can try incorporating into your marketing strategy.
1. Direct Mail
Direct mail can be a great way to start real estate prospecting. It’s an easy way to practice active outreach on a large scale and make your service known. This method can be a springboard for other marketing strategies, especially if you incorporate more personal sounding letters and include links to your website, email subscription list and social media presence in the direct mailing.
Like direct mail, telemarketing has been around for a while, but it’s improved in several key ways in recent years. More powerful and streamlined communications technologies mean you can really speed up the process of connecting with potential clients. That speed makes telemarketing very cost-effective. Telemarketing is also good for supplementing face-to-face communication. You can make initial contact with someone and set up an in-person meeting to make that person feel like they’re part of the process.
3. Community Engagement
Marketing through community engagement is multi-faceted. Larger companies will often sponsor events or donate to charitable organizations. High-profile support of various causes nets goodwill from potential customers. Smaller or local companies can interact with their communities more directly. You could help plan holiday celebrations or sponsor school events.
There are plenty of marketing options available to you. Some are great for more personal face-to-face interaction, while others do a good job of widening your customer base. It’s all about finding the best combination for you.
Author: Andy Quayle
Andy was born in the Isle of Man and currently lives in Pittsburgh.
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